Man of steel

Blockbuster movie Man of Steel is based of the legendary comic superhero, superman which centres on how the hero came to life.
The superhero was first introduced during a time of great fear and depression as a result of the Adolf Hitler era and the world war.

Man of steel depicts the great notions of equity in contemporary American society.(Should superman kill, 2013). America has experienced many threats to society, from communism, the 9/11 to the Cold War, thus why whole context of of killing and death worthy(Should superman kill, 2013) discourse raises the questions to power, the rule of law and the struggles of balancing public safety.

Moreover Man of steel portrays how vulnerable the ideological union of conventional American culture, though there’s a countless attempt at right wing ideological unity in the George Bush epoch. Back when the superhero character was first release in the year 1938 the representation of superman was not fundermentally centred on depicting the truth about American society but a metaphor for Jewish immigrants during the 1930s. Being created by two Jewish men, the character superman was a reference to Jewish faith; however as the years have gone on the character known as Kal-El has been converted to an imagery of Jesus Christ as there’s various allusions to him such as the birth of the hero. His father Jor-El suggests that the birth of his son is the first natural birth in centuries as all the children in Krypton are artificially inseminated. Furthermore Kal-El’s main focus in life is to sacrifice his life to save many in the world, and finally, though he was disinclined to the option of revealing his real identity and powerful abilities he eventually reveals himself to Zod, a character in the movies in order to save humanity from destruction.

Superman is a clear reflection of how a typical white heterosexual man should be like. The American way. However saying this, the reduction of Superman’s powers in the Man of Steel perhaps emasculated him,this typically shows that his powers are his ‘defining trait’ (Darwoski J (2012) p129), which furthermore makes the assumption that the decrease of his power jeopardises his characters and in some way American values as he is seen an illustration of it .

Meanwhile man of steel both defies the stereotypical discourse of women but then undermines this representation. Lois, superman’s love interest, although is a powerful independent feminist who’s a prize winning journalist is surrounded by sexism. And although all these reflections of lois disregards many portrayals of the protagonist’s love interest, there are certain aspects of the film that diminishes the positive portrayal of women; one example being in her first scene during some banter with other characters she says ‘Now we’re done having a d**k measuring contest…’ which continues to defy the stereotype, however as the film goes on, the scene where she’s shown her quarters at a military boundary she asks ‘ where do I tinkle’. This is a clear juxtaposition between the two sentences which skilfully illustrated the typical view in society of women being feeble and constantly needing amenities (Women of Man of Steel, 2013). Another way in which the movies defied stereotypical aspects is having the first coloured person to play the role of the editor Perry white which has never happened throughout the history of all the superman movies.

Darwoski Joseph J (2012) The Ages of Superman: Essays on the Man of Steel in Changing Times. McFarland

Phillips D. N (2013) Should Superman Kill? [Online] 1 July. Available from: [Accessed 17th November 2014]

Kearns. M (2013) women of man of steel and the toxicity of hyper masculinity [online] 18th June. Available from: [Accessed 17th November 2014]


Public sphere

The public sphere has been subject to dramatic changes throughout many centuries; Where today technology mediated communication has long replaced the coffeehouse discourse and the matter of commodification threatening the freedom of information and the public’s opinion.

Earlier on this year London transport passed the law that meant every bus will have a cash free system and every person has an obligation to purchase an Oyster card which requires you to tap in on the bus when travelling around the city. This caused mixed opinions through out the social media, particularly Twitter however twitter wasn’t only used for people to express their outlet for this new regulation, but it was also used immensely to disperse the news of the upcoming change in the city, where by many including myself found out firsthand. Which brings forward the question, to how far have open networks decentralised power compared to how it was many centuries ago.

….”come on Boris, Oyster’s not the cheapest way to pay, we’ve been mislead’; It seems that whether or not we’re right, the media has opened our eyes to many things whereby voicing our opinions in private spheres had given us free and open discourse.
However saying this, what we consider as our private media may not be as private as we think. Although we are not being physically watched and we do not perceive ourself as being watched, we go about our business whilst our database selves are assembled and evaluated( Simon 2005:17) . Can twitter also be controlling us in some way or form? Perhaps, as in spite of the freedom we supposedly have, many of us attempt to conform to what it takes to become popular on a social networking site- by this I mean when tweeting something it has to interest your followers in order to receive a plethora of re-tweets which follows on to you becoming popular on the site. Hence why I believe that although many of us may be concerned about the current affair with london’s public transport there is also a numerous amount of people who do it for popularity, which concludes my point that we may be controlled by social media more than we want to believe. Disciplinary power.
We are in a ‘panopctial’ situation where by we are not fully aware that we are being observed but we conform of what is asked from us.

Moreover whilst Oyster cards (cash free payments) permit us to travel around London as we please there is still an aspect of power as we are following the way the wish for us to to behave. The relationship between us human being and Non human beings is manipulated, though we see this as a way of freeing ourselves from the control we had through the century of the coffeehouse discourse, we as individuals are assembled into this type of power through both actively exercising and internalising it (London buses or mobile prisons. 2013) . The fundamental reason for this act of disciplinary power is to generate obedient and docile individuals, which by the end results in becoming a way of self policing.

Foucault M (2012) Discipline and Punishment. Knopf Doubleday Publishing

London Buses or Mobile prisons (2013) . Available from:Ĺ arapatka.doc [Accessed 9 November 2014]

UIC Theory (2012). Available from: [ Accessed 9 November 2014]

Twitter (2014). Available from: [Accessed 9 November 2014]




Business behind Youtube


The table which is illustrated is based on a one of my favourite youtuber’s video which depicts how she promotes her make up videos and what benefits her supporters/subscribers who watch and like her videos get. She is one of the many youtubers who are now being payed a high sum of money because of the amount of views they are receiving from viewers which in many cases wouldn’t be possible with out the constant promotion of their channels through social networking sites such as Twitter, Instagram, Facebook and even WordPress which enables them to talk about their love for makeup and fashion. And with this loyal subscribers every month, depending on the youtuber, have a chance to win a giveaway with the condition, being that they must be a subscriber to their Youtube channel and are following them in all their social networking sites.