Research Diary

During our field trip around bristol museum we came across an interactive board, touch screen displays and computers which were all media technologies. Which all served the same purpose of providing visitors with information of the displayed objects whilst interacting with us through various apps within the touch screens.

While the museum has attempted to keep up to date with modern society each of the media objects are situated away from the museum’s objects, allowing it to be the visitors main focus. Furthermore certain features applied on the touch screens illustrate the museum’s need to adjust to the on going change where new technology is used in pretty much every area of our lives. The museum also makes the assumption that visitors may be cultural capital as they are able to understand how to you use the new technology they’ve provided. The most obsolete object in the museum has to be the taxidermy for the fact that today animals are no longer killed to be displayed instead are exhibited in zoos in their natural environment.

The museum has a range of sources of communication including banners, information cards and signs indicating visitors where to go. Information cards located below the taxidermy includes the names of the animals displayed forcing visitors to form an emotional bond with the animal; The touch screens were also another source of communication which encouraged visitors to relate with the objects. For example a sculpture originated from East Africa which is defined as beauty, can form a sense of familiarity with people who originally come from Africa such as myself whilst also giving us a chance to identify our culture outside of our own environment. This highlights that everyone and anyone is welcomed to the museum and defies the belief that museums are identified as a closed space.

The pokerman cards exhibited in the Eastern section, in my opinion are part of popular culture as it emphasises how the Asian culture had a part to do with popular culture; particularly amongst young children, hence why I believe children who are not so fascinated by the objects in the museum may perhaps be more drawn to the well liked card game.





Web media

1. Fitness phone app
2. Gallery page
3. Journey through Ebola in social sites


During 2010 twitter created a whole new interface which confronted its user with similar sites with cooperate ambitions. It allowed user to view images from another individual’s twitter page as well as videos from a variety of other networking sources such as Vine and Facebook, as well as this twitter has formed its own syntax as a generic service such as the symbol ‘@” which is used when referring to a twitter user’s online name and “#” used signifying a searchable subject, which has been integrated in our daily speech, so is twitter controlling us in some way? Although twitter gives us the freedom to outlet our opinions on our individual pages we are obeying to what they are ask of us, by using their jargon and attempting to become popular on the social networking site by gaining a plethora of retweets as we can from our followers. Hence why I believe that social networking users are in a panoptical (Bourdiue 2004) situation, which makes us oblivious to the constant data hacking and observing our Twitter account, do.

Furthermore like to Facebook and Google Twitter enables users to interact in a specific area and follows their tracks, thus although we are not being physically watched our database selves are assembled and evaluated (Simon 2005:17) which brings the argument that our private media may not be as private as we seem to believe. Though in many occasions we asked whether to allow these sites to follow our locations we do not actually consider ourselves being watched

Additionally Twitter gives us up to 140 words to update our followers with our mundane lives which has given users a new concept of ‘network communication (reference) making it seems as if it is a hybridization among conventional blogging and social networking online with the differentiation of the distribution of information structure such as ‘#’ in twitters case where (yang and counts) explain that the symbol and topic expressed, specific analysis attain the propagation physiognomies of various subjects on twitter news networks.

\Wen- Pei Sung ( 2004) Environment, Energy and Sustainable Development volume 4 of chapman and hall CRC Mathmatical and imaging scienece series

Bourdieu and Education: Acts of Practical Theory (2003), Routledge

Mashall Mchulan (1964) Understanding Media. The MIT Press, Cambridge, Massachusetts, London England



Man of steel

Blockbuster movie Man of Steel is based of the legendary comic superhero, superman which centres on how the hero came to life.
The superhero was first introduced during a time of great fear and depression as a result of the Adolf Hitler era and the world war.

Man of steel depicts the great notions of equity in contemporary American society.(Should superman kill, 2013). America has experienced many threats to society, from communism, the 9/11 to the Cold War, thus why whole context of of killing and death worthy(Should superman kill, 2013) discourse raises the questions to power, the rule of law and the struggles of balancing public safety.

Moreover Man of steel portrays how vulnerable the ideological union of conventional American culture, though there’s a countless attempt at right wing ideological unity in the George Bush epoch. Back when the superhero character was first release in the year 1938 the representation of superman was not fundermentally centred on depicting the truth about American society but a metaphor for Jewish immigrants during the 1930s. Being created by two Jewish men, the character superman was a reference to Jewish faith; however as the years have gone on the character known as Kal-El has been converted to an imagery of Jesus Christ as there’s various allusions to him such as the birth of the hero. His father Jor-El suggests that the birth of his son is the first natural birth in centuries as all the children in Krypton are artificially inseminated. Furthermore Kal-El’s main focus in life is to sacrifice his life to save many in the world, and finally, though he was disinclined to the option of revealing his real identity and powerful abilities he eventually reveals himself to Zod, a character in the movies in order to save humanity from destruction.

Superman is a clear reflection of how a typical white heterosexual man should be like. The American way. However saying this, the reduction of Superman’s powers in the Man of Steel perhaps emasculated him,this typically shows that his powers are his ‘defining trait’ (Darwoski J (2012) p129), which furthermore makes the assumption that the decrease of his power jeopardises his characters and in some way American values as he is seen an illustration of it .

Meanwhile man of steel both defies the stereotypical discourse of women but then undermines this representation. Lois, superman’s love interest, although is a powerful independent feminist who’s a prize winning journalist is surrounded by sexism. And although all these reflections of lois disregards many portrayals of the protagonist’s love interest, there are certain aspects of the film that diminishes the positive portrayal of women; one example being in her first scene during some banter with other characters she says ‘Now we’re done having a d**k measuring contest…’ which continues to defy the stereotype, however as the film goes on, the scene where she’s shown her quarters at a military boundary she asks ‘ where do I tinkle’. This is a clear juxtaposition between the two sentences which skilfully illustrated the typical view in society of women being feeble and constantly needing amenities (Women of Man of Steel, 2013). Another way in which the movies defied stereotypical aspects is having the first coloured person to play the role of the editor Perry white which has never happened throughout the history of all the superman movies.

Darwoski Joseph J (2012) The Ages of Superman: Essays on the Man of Steel in Changing Times. McFarland

Phillips D. N (2013) Should Superman Kill? [Online] 1 July. Available from: [Accessed 17th November 2014]

Kearns. M (2013) women of man of steel and the toxicity of hyper masculinity [online] 18th June. Available from: [Accessed 17th November 2014]

Public sphere

The public sphere has been subject to dramatic changes throughout many centuries; Where today technology mediated communication has long replaced the coffeehouse discourse and the matter of commodification threatening the freedom of information and the public’s opinion.

Earlier on this year London transport passed the law that meant every bus will have a cash free system and every person has an obligation to purchase an Oyster card which requires you to tap in on the bus when travelling around the city. This caused mixed opinions through out the social media, particularly Twitter however twitter wasn’t only used for people to express their outlet for this new regulation, but it was also used immensely to disperse the news of the upcoming change in the city, where by many including myself found out firsthand. Which brings forward the question, to how far have open networks decentralised power compared to how it was many centuries ago.

….”come on Boris, Oyster’s not the cheapest way to pay, we’ve been mislead’; It seems that whether or not we’re right, the media has opened our eyes to many things whereby voicing our opinions in private spheres had given us free and open discourse.
However saying this, what we consider as our private media may not be as private as we think. Although we are not being physically watched and we do not perceive ourself as being watched, we go about our business whilst our database selves are assembled and evaluated( Simon 2005:17) . Can twitter also be controlling us in some way or form? Perhaps, as in spite of the freedom we supposedly have, many of us attempt to conform to what it takes to become popular on a social networking site- by this I mean when tweeting something it has to interest your followers in order to receive a plethora of re-tweets which follows on to you becoming popular on the site. Hence why I believe that although many of us may be concerned about the current affair with london’s public transport there is also a numerous amount of people who do it for popularity, which concludes my point that we may be controlled by social media more than we want to believe. Disciplinary power.
We are in a ‘panopctial’ situation where by we are not fully aware that we are being observed but we conform of what is asked from us.

Moreover whilst Oyster cards (cash free payments) permit us to travel around London as we please there is still an aspect of power as we are following the way the wish for us to to behave. The relationship between us human being and Non human beings is manipulated, though we see this as a way of freeing ourselves from the control we had through the century of the coffeehouse discourse, we as individuals are assembled into this type of power through both actively exercising and internalising it (London buses or mobile prisons. 2013) . The fundamental reason for this act of disciplinary power is to generate obedient and docile individuals, which by the end results in becoming a way of self policing.

Foucault M (2012) Discipline and Punishment. Knopf Doubleday Publishing

London Buses or Mobile prisons (2013) . Available from:Šarapatka.doc [Accessed 9 November 2014]

UIC Theory (2012). Available from: [ Accessed 9 November 2014]

Twitter (2014). Available from: [Accessed 9 November 2014]




Business behind Youtube


The table which is illustrated is based on a one of my favourite youtuber’s video which depicts how she promotes her make up videos and what benefits her supporters/subscribers who watch and like her videos get. She is one of the many youtubers who are now being payed a high sum of money because of the amount of views they are receiving from viewers which in many cases wouldn’t be possible with out the constant promotion of their channels through social networking sites such as Twitter, Instagram, Facebook and even WordPress which enables them to talk about their love for makeup and fashion. And with this loyal subscribers every month, depending on the youtuber, have a chance to win a giveaway with the condition, being that they must be a subscriber to their Youtube channel and are following them in all their social networking sites.




What is the true definition of humanness? With the fast growth of technology it is now developing a new definition to the human identity today.
But the real question which challenges the 21st century is the Christian belief that we are supposedly made in the image of God which should not be altered or tested. ( Lewis. C.S. 2006)

Novelist C.S. Lewis famously wrote that although technology seems to have increased the human races’s capability to subdue nature; ‘what we call man’s power over nature turns out to be a power exercised by as men over other men with nature as its instruments’ (Lewis C.S. 2006).

Moreover theorist Petra Rinkel (Rinkel. P 2009) also believes that in the future neyrotechnogies will alter humaness. This interposition may be seen as self actualisation or more so a personal identity. She continues on by explaining that this depends on the simple concept of the relationship between an individual and society; i.e. an individualist vs society aswell as human and technology i.e. alienation vs enhancement.

This moves me on to the point of cognitive enhancement. Whilst it can be said that certain forms of drugs empowers or uplifts a persons own specifics cognitive abilities, intensifying by brain implants interfaces, signifying to construct straight links to the individual’s mental ability.

The way in which cognitive enhancements manipulate the functioning of a human brain and mind means that the individual’s identity somewhat changes. A clear example of this is a mental illness called ADHD characterised be impulsiveness and various amounts of hypertactivity. All these symptoms are part of our humaness as we go through these behavioural patterns from time to time, however there are some people who impulsively suffer from this where by they have no control over their behaviour and taking medication is a form of controlling them mentally and physically. Hence why some might see this as a form of taking away humanness away from an individual! But surely if it helps them to a certain degree it can be justified? Many believe that tampering with what we call human nature can be, meaning if it helps lives then it can be part of what we define as humanness.

Rinkel. P (2009) Governing Future Technologies: Nanotechnology and the Rise of an Assessment Regime: Volume 27 of Sociology of the Sciences Yearbook. Publisher Springer Science & Business Media

Lewis. CS (2006) Mere Christianity . Publisher Harper Collins

Attention deficit hyperactivity disorder (2014) Wikipedia [online] 30 July. Available from: [Accessed 19 October 2014]

Herman. H ( 1987) Moral aspects of medial technology

. Available from: [Accessed 19 October 2014]

Ethonography in music

Music over the years has had a changing effect with many, including myself culturally identifying ourselves by the music we listen to. Certain cultural experiences draws me to music as a way of escapism as it calms me and reflects the mood that I’m in at that moment in time. Values and beliefs are also shared in music aswell as memories. Furthermore there is a belief that music effects our ‘opportunistic’ (Vinnini. P 2008) because media being as powerful as it provides an easy solution to social challenges; for example in my experience I’ve seen youngsters from unprivileged backgrounds who don’t see a way of surpassing themselves from their situation, they hence why they ‘volunteer’ (Vinnini. P 2008) theirselves to be influenced by music- most commonly rap music in which rap stars express their anger by cursing and rapping about people, particularly women in a derogatory manner and somehow to them it is seen as socially acceptable because of their unfortunate background.

Moreover theorist Tia DeNora suggests the argument that we use music as technology unknowingly ( DeNora. T 2000). Furthermore she explains that music is a technology of self, that are a set of tools and techniques, some examples being when working out I listen to music in order to motivate myself to push myself harder, when doing uni work music it helps me concentrate and alleviates any stress I’ve had from my day. Music fundamentally helps mould my emotional state, when Perhaps years ago I would of seen it as art; but today it used for specific purposes.

Additionally as many know london is one of the most over populated cities in the world where it’s never quiet! The sound of vehicles, builders demolishing buildings and people chit chatting around me. Thus why I never leave my home without my iPod and earphones. The beats from the rhythm of the music replaces the noisy sounds of the builders building, I feel calm even though their so much going around me and memories of what happened to me whilst in London resonate through my mind. However when I’m in bristol it’s a very different experience as the city is much quieter and there’s less people, so I’m not listening to music to block out everything and everyone around me but I’m listening to it merely for my enjoyment whilst admiring the peaceful city. I feel at peace and I find myself being happier here as everyone is friendly where I go and the streets are less crowded or busy.

Vinnini. P (2008) Phillip Vannini on the ethnography of music. Available from: [Accessed 5 Octobet 2014]

DeNora. T (2000) Music in Everyday Life. Cambridge: Cambridge-Obeikan

Media culture 1

It’s hard to remember a world without technology especially for someone my age. But do we really know the extent to how we have let it take control of our lives? In today’s lecture we studied how the development of mobile phones and the Internet has allowed an increasing amount access to the media. It was recently surveyed that an average person spends 7 hrs a day on some source of technology being a computer, TV or their mobile phone; most of them being youngsters who use social media as a way of freedom of speech via sites like Twitter ( Thomas, 2010, p. 1). But this hasn’t always been the case as during the early centuries the bible was used to mediate and educate people in how to conduct their lives which couldn’t be challenged by anyone and if it was attempted serious consequences would have taken place; but technology has given, some may say, a sense of freedom to believe and say what they want without feeling oppressed of judged by anyone particularly for those who find it difficult to interact with people in person. I can’t remember a world without technology and as I’ve started university I’ve realised that technology is a important part of daily lives.

However the use of technology and social media also has its cons! Recently there has been a scandal involving many female celebs having their naked photos leaked on the Internet by hackers through iCloud which is supposedly meant to keep the database on our phones more secure. This has created an uproar and left many questioning whether what we get up to on our phones is really secure and wether or not we should risk purchasing smart phones in the future, such as the latest iphone6. I’ve also realised during the lecture that new technology has made today’s society somewhat lazy as we can do nearly anything from the comfort of our own home. For example Internet banking allows us to make any transactions and handle business from our computer screens or phones and even food shopping can be done online all from a click of a button. But however much negative aspects new tech has it doesn’t stop many us from lining up at ridiculous hours of the morning to buy the new addition of the iPhone or Samsung smart phones! Thus wether we choose to believe it or not technology is included in one or another aspect of our lives and maybe will continue to say 20 years on.

For me technology definitely plays an important role in my life especially as I’ve gotten older and left home. As I live in a different city from my family and friends I find that using FaceTime on my smartphone makes it easier for me to get in touch with them frequently, we also use the Internet to keep up to date with our work at uni which I do all on my phone and I can honestly say that I don’t know what I’d do if technology was taken away from us today.

Thomas, L.(2010)Computers and TV take up half our lives as we spend seven hours a day using technology. Mail online [online] 18 August. Available from:
[Accessed 19 August 2010] and Continue reading


Bundled, Buried And Behind Closed Doors

During our seminar we watch a short video which answered many people’s question of where does the millions of internet and networking data stored and how does this data pass from one place to another.

Well the answer was that their are many building around the world which carries this data through million of wires within this building; “the internet is a network of networks” (Vimeo 2011) which contain autonomous units that reach by linking into one another which as a result allows all these building containing data to function in a similar pattern whilst also providing space for networking interconnection to occur. Furthermore this helped me recognise how the internet data allows communication around the world geographically, for example world cities such as new york which hold a dense population and is one of the leading cities when it comes to international finance, connect through pre-existing trades and communication networks which proves how social power and change is being affected by technology, world cities rely on the internet to communicate with one another in order to stand politically, economically and culturally powerful amongst other cities and the world. Whilst important businesses and empires have relied on the network as it is cost effective and it allows them to use the social network marketing which gives them the opportunity to get instant feedback from their target market and snapping upset various traders instantly.

The network culture and technology becomes powerful when it interacts with something that is not digital, being us which explains how it has dominated todays society tremendously.